Persuasion lies at the heart of a leader’s personal and professional lives, whether the goal is to convince one person in a face-to-face encounter, influence a small group in a meeting, sway an entire organization, or win over the public.
Persuasion is as important in dealing with peers, superiors, or subordinates within the organization as it is in working with external constituencies.
No matter what the issue, success or failure usually depends on your ability as a leader to recognize and weigh opportunities for influence and to employ effective strategies for building support.
In this program, you will participate in a series of lectures and discussions, narrative case studies, role-playing simulations, small group exercises and video analyses over the course of two days.
